This is my attempt at synthesizing all the stats and mind-blowing words of wisdom that came my way during the MIT Sloan Sports Analytics Conference in Boston. Word has gotten out among the sports nerd community that this is the place to be for conversation about analytics and how they affect the game, the fans, the media and the entire culture of sports. The conference began in 2006, when it was held on the MIT campus, with some sessions literally held in MIT classrooms. Now, it’s held in the Hynes Convention Center and boasts an attendance of 2,200 (up 700 from last year).
I can’t remember exactly when I first heard about the conference, but I remember watching Michael Wilbon broadcast PTI from Boston about a year ago because of the conference. I remember thinking, “wow, that sounds awesome.” Anyway, it stuck in my mind and when I was blessed with some professional development funding from the UO journalism school, I knew how I would use it.
This year’s agenda was filled to the brim with terrific panel options and intriguing research paper presentations (not to mention, some of my favorite sportswriters and personalities like Michael Wilbon, Rob Neyer and Jackie MacMullan). Right away, I knew I wanted to be at the Baseball Analytics and Media Rights: Pricing, Power and Competition panels. As the conference wore on, I could sense a shift in my views and interests towards different areas of analytics; that shift guided my selection of other panels. Yes, some were better than others, but they all offered a fresh perspective on analytics and shifted my thinking in some small (or large) way.
I learned more than can fit here, but my big takeaways:
1) Only the paranoid survive.
From media execs to MLB general managers, this was an oft-echoed sentiment. Brian Rolapp, COO of NFL Media, said complacency was the only threat to the stable relationship between sports media entities (such as NFL Media and MLB Advanced Media) and broadcast networks (such as ESPN, Fox and NBC Sports). In order to stay on top of trends – in this case, understanding how sports fans consume media – you must actively seek new, innovative opportunities. The opportunities won’t come to you, and the media landscape – especially in sports, the only area of television that must still be watched in real-time – changes rapidly.
Mark Shapiro, president of the Cleveland Indians, discussed the paranoia that comes with using statistics to analyze baseball. Like with media deals, that paranoia is required if you’re going to stay on top of the latest and greatest advancements. You could be sleeping when the next analytics breakthrough is made, but you’d better know about it first thing in the morning. Shapiro said he wakes up every day, reads about a new trend and thinks, “are we on this, or are we behind?” – and that’s coming from someone who’s bought into analytics for a long time.
2) Analytics don’t tell you everything. You have to account for the psychological element of sports.
In every analytics-focused panel I attended, the discussion invariably turned from a breakdown of analytic advancements in the sport to a reminder of psychology’s place in the analysis. Numbers tell you a lot about a player on the field, but they tell you nothing about a player’s past, his family life or how he fits in a city or with his teammates.
I found it interesting that the person who seemed to champion this the most was Scott Boras – who I always pictured as the icy, conniving agent who sat behind a desk all day, working to secure gigantic deals for clients (okay, I didn’t see it quite that dramatically). However, he displayed empathy for the players’ plight, and seemed to be the biggest champion of sports psychology on the baseball analytics panel. He even said baseball should train and hire sports psychologists to help bridge the gap between statistics and humans.
Psychology factors not only into player evaluation, but scout evaluation. Eric Mangini talked about “evaluating the evaluator” on the football analytics panel. You have to adjust your perception of a scout’s advice when a guy who’s good with defensive backs tells you about a wide receiver.
To be honest, I hadn’t thought much about psychology’s place in sports. Before the conference, “psychology” to me was a major someone chose when they didn’t know exactly what they wanted to be; now, I have great respect for those professionals because without their input, all the numbers in the world (and not just those related to sports) are meaningless if the human element is not considered.
3) There’s so much happening out there that you don’t even know about. And stuff you think is cool now will be obsolete in a year (or less).
It probably sounds over-generalized, but my ultimate takeaway from the weekend is that you can never be satisfied with accepting things as they are. That’s the complacency Brian Rolapp and Mark Shapiro warned about: Be alright with the status quo, and the most striking innovation may pass, leaving your way of operating in its wake. Endless curiosity is essential if you want to do something great.
Think about it this way: Except for maybe baseball analytics, every panel I attended made some reference to Jeremy Lin; a guy who few had heard of at last year’s conference. Of course, Lin’s story was hard to miss, but he’s emblematic of the fast-paced world of media and sports. The hot topic a year from now is likely something we’re not considering, and our acknowledgement of the “next big thing” will hinge upon our understanding of current trends and industry changes.
A handful of other random observations for the poor souls still reading, 900 words in:
- Being in New England, I was reminded that “Portland” isn’t always associated with Oregon.
- I’m a Starbucks devotee, but it’s never bad to mix up the routine. Dunkin’ Donuts needs to come back to Oregon.
- Every time I said “University of Oregon,” I was met with, “Oh, Nike U” or “Don’t you guys have a lot of football uniforms?” Thanks, Uncle Phil.
- Having access to an historic baseball park, navigable public transportation and important national landmarks makes Boston one of my Top 5 cities (full list coming at an undetermined point in the future).
Since there was so much to process from the conference, there might be another post or two on Sloan-related topics; I’d like to flesh out my thoughts from a few sessions, especially the media rights panel and its intersection with Mark Cuban‘s discussion of the connection between social media and television.
If you’re interested in analytics, or attended the conference and had a favorite speaker/panel/moment, I’d love to hear your thoughts.