Building a Better Blog

Today’s blog post is brought to you by the 3% curve in my Human Physiology class that bumped my grade up from a B+ to an A-. Yes!

Finals are over and it’s nice to be relaxing at home. With a relatively commitment-free week ahead, I decided I’d take the time to spruce up my blog.

I know nothing has changed yet, but that’s what this post is about. Right now, I’m using plain old WordPress.com, but I’d like to move beyond that. Seems like a lot of talk has surfaced lately regarding personal branding and SEO, and while I want to be ahead of the game on those fronts, I also want to create a blog that is consistently updated with valuable content and discussion.

Rather than dive in without a plan, I set forth three goals for my blog:

1)    That it’s a place where people can get smarter through conversation with others. I’m a student of public relations, journalism and new/social media. I have thoughts, ideas and questions and I definitely don’t know it all. My blog won’t become the center of the PR world but it can be a place where creative new ideas can be introduced and discussed.

2)    That I create an online “home” for myself. While I want to spark thought, discussion and action, I also want my blog to be a place where people can learn about me, what I do and what’s important to me.

3)    That it motivates people to act. A lot of times I’ll read a post, say “Oh, that was insightful,” and then move on. I know there’s a lot of content out there, but I want to motivate people to act on this content: to do something, be it in public relations, social media, their community, etc. I want to be walking what my blog is talking.

That said, I need to create a blog that will allow me to do all of those things. Have you made the switch from a WordPress.com blog to another host, like WordPress.org? Have you bought your own domain name? Played with HTML? If you have, I’d truly appreciate your advice regarding how to go about that process, as inexpensively, reliably and easily as possible. Feel free to leave a comment with any tips or resources, or send me a tweet or an e-mail: paige (dot) landsem (at) gmail (dot) com.

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